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Message From the Chair

With the approaching Thanksgiving holiday, it’s a perfect time to reflect on all of the things for which we are thankful. Wonderful family and friends, and good health are at the top of my list.

I am grateful to serve as the 2016 chair of the PRSA Health Academy. We are 850 members strong. I am truly thankful for all the work of our Executive Committee members this year. They are a very talented, thoughtful, dedicated and creative group of PR/communications professionals from across the country, and it has been a joy collaborating with them on many initiatives.

Beginning in 2017, Brendon Shank will chair the Health Academy, and we will have one open seat on the Executive Committee. I would invite you, if you are interested, to submit a nomination by the deadline, Nov. 22. The details are included below in this newsletter.

I also am thankful to have had the opportunity to attend the PRSA International Conference last month in Indianapolis. A highlight was the dinner that we hosted for 22 Health Academy members and others who were interested in finding out more about our Section. We talked about the benefits of Health Academy membership, and the many opportunities to get involved in our activities throughout the year including planning the annual conference, writing for our newsletter and social media outlets, developing webinar and teleseminar programs, generating sponsorships and assisting with membership activities.

Our annual Health Academy conference next year will be held April 26-28, 2017, at Disney’s Grand Floridian Resort in Lake Buena Vista, Fla., located just outside Orlando. The theme is “Transformation, Magic & Opportunity in the New Kingdom of Health Care Communications.” I look forward to seeing you there! If you would like to help with the Health Academy conference, please contact our conference chair, Lisa Arledge Powell.

I hope that you enjoy a safe and happy Thanksgiving holiday and the rest of 2016, and that all of your wishes and goals will come true in the year ahead.

--Ellen Beth

Ellen Beth Levitt leads internal communications at UT Southwestern Medical Center in Dallas. Connect with her at ellenbeth.levitt@utsouthwestern.edu.

Call for Nominations

Have you ever considered becoming more involved as a leader with the PRSA Health Academy? There is one open at-large seat for the 2017 Health Academy Executive Committee for a three-year term. The ballot is now out, and we are seeking nominations to fill that seat.

Click here to

New Members
Welcome New Members

Welcome to our 40 new members of the Health Academy Section. The following members joined our Health Academy Section between Sept. 1 and Oct. 31.

We are glad to have you on board! You can view the entire Section roster, visit the PRSA Member Directory.

Click here to view our newest members and welcome them to the Section! →
Save the Date!

The PRSA Health Academy is excited to announce that the 2017 Health Academy conference will take place April 26–28 at Disney’s Grand Floridian Resort in Lake Buena Vista, Florida, located just outside of Orlando.

Our conference theme is “Transformation, Magic & Opportunity in the New Kingdom of Health Care Communications.” 

Click here to

Making the Most of Your Experts 

by Jennifer E. Smith, APR

By now, you’re likely well versed in and practicing content marketing. The advantage of moving from traditional communications to a content brand becomes more evident as media channels diminish and businesses are forced to become more self-reliant for exposure. The use of your experts, however, is what can tip the scales from your branded content being the same, stale formula to standout publicity.

Click here to continue reading...

Jennifer E. Smith, APR is the director of media relations at UHealth - University of Miami Health System and the Miller School of Medicine.


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